Search is changing fast. Instead of endless links, people are getting full answers straight from AI tools like ChatGPT and Google’s AI. Generative Engine Optimization (GEO) is the new way to help your business show up inside those AI-generated answers. Learn how GEO works, why it matters, and how to get your brand noticed by the next wave of search engines.

Generative Engine Optimization (GEO) is changing how businesses show up online. AI search engines like ChatGPT and Google’s AI don’t just show links — they generate answers. This guide breaks down how GEO works, best practices, real business benefits, and who’s leading the space so you can stay ahead of the curve.