What to do after launching a website
You hit “publish” and now, your new website is live. The colors pop, the buttons work, and the design looks expensive. You celebrate. You post a website launch announcement for friends and family to like and share. Then… crickets.
Where’s the traffic? Where are the leads? If you think launching your website is the finish line, think again. In Miami’s cutthroat digital market, a shiny new site without SEO is just a billboard in the desert. No one sees it, no one clicks it, and no one converts.
So, here is what to do next. In this guide, we’ll show you how to make your new website announcement count. You will move from “we’re live” to “we’re booked.”
Why Most Website Launches Flop in Silence
The brutal truth is that launching a site isn’t a strategy. It’s just the start. We’ve seen it too many times at CBM Agency, how a business spends months (or money) building their dream site, only to launch it without a plan. What they don’t realize is:
Google hasn’t indexed it yet
There are zero backlinks
There’s no content strategy
No search volume is being targeted
In short, their site looks great but ranks nowhere.
How to Make the Most of Your Website Launch Announcement
So how do you change that? Start by announcing your new website the right way, with SEO in mind. That means using launch content that attracts, informs and ranks.
Use Keywords in Your Announcement
Here are some proven keywords with solid intent:
| Keyword | Intent |
|---|---|
| Website launch announcement | Informational |
| New website announcement | Commercial |
| Website announcement ideas | Informational |
Use these in your email subject lines, blog post titles, social captions, and meta tags.
For example:
“We’ve Launched: Explore Our New Website for Expert SEO in Miami”
That does two things:
1. Tells readers what's happening
2. Tells Google what the page is about
How to Turn Your Site Into an SEO Machine (Fast)
A fancy homepage means nothing if no one sees it. You need to fuel it. Here's how to fuel your site:
Step 1 – Create High-Intent SEO Pages
Start with content that attracts search traffic. Yes, even for a service-based business.
Here are five types of content that bring results:
FAQs (ex: “How does SEO work in Miami?”)
Service Pages (“Local SEO Services in Miami”)
Comparison Posts (like airtable vs excel)
Case Studies
Blog Posts Around Hot Topics (like deactivating pending review Facebook ads)
Each one targets a search term your audience is already Googling.
Don’t guess. Use tools like:
Google’s “People Also Ask”
Answer the Public
Ubersuggest
CBM’s in-house keyword research (yes, we can help)
If you want help figuring out what your audience is searching for, check our services.
Step 2 – Link Your Pages Internally
Search engines need structure. Internal links tell Google which pages are important and how your site is organized.
Let’s say you wrote a blog post on airtable vs excel. You can link that to your service page like this:
"We help Miami teams build smarter systems; whether you use Airtable, Excel, or something custom."
Now readers stay longer and Google understands your site better.
Pro Tip: Link your new content back to your homepage and main service pages.
Step 3 – Get Indexed, Fast
Google can’t rank what it hasn’t seen. After launching, submit your site to:
Google Search Console
Bing Webmaster Tools
Then, share your announcement blog post on social media, via email, and in niche communities (like Reddit, LinkedIn groups, or industry forums).
This sends early signals to Google that your site is active and worth indexing.
Keyword Spotlight That are Quick Wins You Can Rank For
Here’s a list of low-competition keywords from your July SEO data you can start building content around:
| Keyword | Difficulty | Volume |
|---|---|---|
| Website announcement | 12 | 90 |
| AIrtable vs excel | 15 | 140 |
| Deactivating pending review ads | 6 | 170 |
| New website announcement | 16 | 260 |
These are great entry points because they mix traffic potential with low competition. At CBM, we use these exact keywords to help businesses rank in weeks and not months.
Post-Launch Content Plan (Week-by-Week)
Here’s a sample SEO content calendar for the first 6 weeks after launching your site:
| Week | Content Type | Target keyword |
|---|---|---|
| 1 | Blog: New Website announcement | New website announcement |
| 2 | Blog: Tool Comparison | Airtable vs excel |
| 3 | Service Page Update | SEO content strategy, Miami |
| 4 | FAQ Page | How long does SEO take? |
| 5 | Blog: Troubleshooting Ads | Deactivating pending review |
| 6 | Case Study or Success Story | SEO Agency Miami |
When you stick to the plan, your traffic graph will thank you.
Optimize and Scale after Launching your Website
One of the biggest mistakes businesses make is treating SEO as a checkbox. “We optimized it once” doesn’t cut it. Google favors fresh, evolving sites.
Make monthly updates:
Add new content
Refresh old blog posts
Build backlinks
Fix broken links
Test new titles
Need help maintaining your SEO? CBM Agency offers monthly SEO content plans designed for Miami businesses just like yours.
FAQs
How soon will my site show up on Google?
With the right SEO push (submissions + content), you can get indexed within days. Ranking may take 2–8 weeks depending on competition.
Should I run ads right after launch?
Yes, but only if your landing pages are optimized. Running PPC to a weak page wastes money. Use SEO to make your ads work harder.
What if I already launched with no SEO?
It’s never too late. Backtrack. Start content planning now, audit your on-page SEO, and begin building topical authority.
CBM can help audit and fix it.
Your Website Deserves to Be Seen
Your site is more than a digital brochure, it’s your biggest marketing asset. But without the right SEO steps, it’s invisible.
Make your website announcement more than a social post. Use it as the start of something bigger.
At CBM Agency, we’ve helped Miami businesses:
Rank #1 in months
Grow organic traffic by 300%
Turn content into clients
Ready to stop hiding and start ranking? Let’s make your site unstoppable.
